Tillamook invented National Cheddar Day to spread the word about better cheddar. We created a digital experience that puts a vibrant, shoppable music video at its center, with interactive hotspots revealing merch, recipes, and products. We also added depth to our party rooms with ambient spatial audio, giving a true house-party feel to the site. Working closely with the dev team, we created an algorithm that rained cheddar shreds throughout the site (because who doesn’t love extra cheese?). Celebration never tasted, looked, or sounded so good.
Role: Design Lead
Collaborators: Steed Griffin, Creative Director
